Bikes, Accessories, and Apparel

Everything to feed your need for two-wheel speed.
Go to Trek Bicycles

Trek Bicycles

Shop the only exclusive Trek retailer in Hickory, North Carolina. We have been selling Trek bikes since 1985. Trek bicycles: THE WORLD’S BEST BIKES AND GEAR FOR ROAD, MOUNTAIN, CITY, AND KIDS

Go to Bontrager Apparel & Accessories

Bontrager Apparel & Accessories

From helmets to handles, seats to cleats… Bontrager has you covered with top quality apparel and accessories that come with an unconditional guarantee.

Go to Endura Apparel

Endura Apparel

One of the most innovative cycling apparel manufacturers operating today. Come in to check out their full line.

Go to Electra Bicycles

Electra Bicycles

This funky and fun bike brand combines the hang loose vibe of Southern California with the practical quality of a durable cruiser bike. Guaranteed to boost your cool quotient!

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About Us

Rock N Road Bicycles is the leading Trek Bikes Retailer in Hickory NC

Established in 1985, we've seen and done just about everything that can be seen and done in the Hickory area cycling scene. You won't find a more knowledgeable staff, a more experienced repair and maintenance team, or a better place to enjoy the bicycle ordering and buying process. We focus on customer service and quality above everything else, and we carry exclusively Trek bicycles because we know they do the same. You can feel great about shopping here for all your bicycle, bike accessories, and cycling apparel.


The faces of Rock N Road Bicycles, these are the folks who are going to make your purchase experience exquisite.

Lanny and Angela Lambert

Rock N Road Bicycles is a true community bike shop locally owned and operated by cyclists Lanny and Angie Lambert. They are passionate about cycling and truly understand that riders of different levels have different needs.

Chris Lynch

Bike Whisperer
Accidents happen, and over time, even the best equipment requires maintenance. You can trust Chris, the Bike Whisperer, at Rock N Road to fix it right the first time, on time. Putting you back on the road safely is the #1 priority.

Jim Powers, Harry Vanderlinden, and Peter Clarke

Sales Associates
Sales associates Jim, Harry and Peter are local cyclists and community stewards advocating for a healthy, safe bicycling community for riders of all levels.

What our Customers are Saying

Excellent customer service is our prime concern. That's why we're thrilled to get feedback like this.

We'd love to answer your questions RIGHT NOW!

Latest news

Exciting updates about cycling in general, Trek bikes, and Rock N Road Bicycles.
trek ride+ ebikes

Introducing Trek’s Ride+ Electric Pedal Assist Bikes!

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trek projectone hickory nc

Trek ProjectOne Lets You Build Your Dream Bike

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